The Importance of a Domain Name

by Dan on March 31, 2012

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One of the many factors in the daunting task of generating traffic to your start-up website or blog is selecting the right domain name. Although thinking up a simple title may seem a relatively easy process, all too many people jump in to selecting a domain name without the correct initial planning and even then, if you haven’t done it right you’ve already made the task of generating traffic harder than it should be. Here are just a few tips in how you can make money with the correct domain name.

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Probably the most obvious of these factors is of course relevance and you must ensure that the domain name that you choose is linked to what you have to offer. You can do this by focusing on some of the keywords related to subject at hand, brainstorming around about 4 or 5 of the most important and relative words to your website or blog and seeing how you can link these in with the domain name itself.

At the same time you need to think about unique and memorable branding, something that can differentiate yourself from the rest and will stick in their minds. Consider the possibility of something more than just a combination of words and think about creative ways in which you can use your keywords while keeping it unique.

In sticking in line with making it memorable, aim to keep it as short as possible and avoid the use numbers, hyphens etc. (anything that would make it difficult to remember off the top of the head.) Another thing is to stray away from similarities to and misspellings of already established domain names and always, always ensure that the name you have in mind has been checked for copyright issues before you go for it! If not it may come back to haunt you further down the line and you may even lose the domain completely.

Finally, remember these are just a few guidelines more than anything. You will find that there are plenty of hugely successful domain names out there that have gone against a lot of what has been said, but the crucial thing is to not disregard the importance of selecting the right one and with the correct amount of thought gone into it your choice of domain could help you make money.

Best,

Dan

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