Search Engine Optimisation | Tips to Increase Ranking and Website Traffic

by Dan on November 4, 2009

search engine optimisation Search Engine Optimisation | Tips to Increase Ranking and Website Traffic

There is a lot of information out there regarding search engine marketing and search engine optimisation. Everyone wants to be at the top of Google, and the people who know how to do it are becoming more and more sort after, not only in the commercial world, but also in the blogging community.

Coveting that elusive 1st place Google ranking can become addictive, and so it should, it’s the best free advertising that an online presence can get. However when I say ‘free’ what it doesn’t cost in actual physical money, it makes up for in time.

However if you follow these simple rules, you may not get 1st place, but you will increase your sites visibility in the search engines and in turn, increase the traffic to your site.

  • Create a site with valuable content, products or services – as obvious as this sounds, the best way to rank well in search engines for a specific phrase or word, is to provide quality information that the end user will find useful.
  • Place keywords in your meta details, titles, URLs, headers, alt attributes on images and include them in your content, but make sure that it does not sound spammy – this will alienate your readership.
  • Research Keywords and use the right keywords/phrases to attract your target customers. Use a tool such as Google’s Keyword tool or SEO books free keyword tool.
  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do it for you if required. However be sure this is a manual submission, do not engage an automated submission service.
  • Research Keep track of changes in search engine algorithms and modify your web pages accordingly, so your search engine ranking remains high.
  • Monitor your competitors to see what they are doing right in the way of content, keywords, design, navigation, etc.
  • Install Google Analytics and Webmaster Tools These are invaluable free tools that allow you to see where your traffic is coming from and any errors with your site that may be hurting your rankings. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • Submit articles Demonstrate your industry, product or service expertise by writing and submitting articles for your website or for article banks. This not only helps you be perceived as an expert in your field but also helps with search engine rankings.
  • When not sure, hire professionals. Though it may seem costly, it is a lot less expensive than spending your money on a website which no one visits.

This is just a taste what you should be doing to gain rankings within the search engines, there is a lot more free information out there that will enable you to drive traffic to your website and increase visibility.

If SEO is an area that you are interested in and you want to learn more about the technical side of it then two resources I would recommend are SEO Book and SEOMoz. However if you have a specific question then feel free to comment and I will try and answer it for you.

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{ 3 comments… read them below or add one }

search engine optimization December 3, 2009 at 1:02 pm

What template are you running on this site ? I really like it. Could you post where you got it from ?

Ed July 8, 2011 at 1:14 pm

Thanks for all the advice- was this blog that actually inspired me to start making money over 2 years ago! From my personal work, I have found that if you have an exact search term match as your domain then it is a bit easier to rank in google.

Once again thankyou.

Edward July 8, 2011 at 1:15 pm

Thanks for all the advice- was this blog that actually inspired me to start making money over 2 years ago! From my personal work, I have found that if you have an exact search term match as your domain then it is a bit easier to rank in google.

Once again thankyou for the inspiration!

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