Some online business owners make money from selling memberships to their websites. People purchase memberships to gain access to content that the website owner provides them on a regular basis.
For example, you could offer memberships to users who need articles for their website. The memberships would need to be renewed every few months or so. Every time someone renews their membership = You make more money.
The profit potential for this kind of business is quite high. It doesn’t cost much to provide your members with informational items, but you could charge them a nice amount to access them, giving you a profit that keeps on giving.
What skills are helpful?
Marketing skills will be the most helpful. Driving those internet users who are looking for your offering to your site to purchase your memberships is what will make you the money. Having some knowledge of running a website could be useful as well (to keep your site running smoothly for your members.)
You may want to have some knowledge of the products you’re offering. For example, if you’re offering articles to your members, you should know what makes a good article and how they work for the different purposes.
What tools are needed?
You will need a high quality website to handle the demands that the membership site will bring and you should provide excellent service should something go wrong with the site. There are some membership site management software programs that can help you get one set up and running for less than $100.
Content for the site is another tool you will need. You need to provide your paying members with fresh content to use regularly. It could be in the form of written articles, software programs or even online games, depending on what you plan to give your members.
How do you get started?
You will need to plan your membership site beforehand.
- What do you plan to offer your members?
- Will it be content, software etc?
When you have made your decision, then come up with a new and different angle to provide your consumers.
You could provide content in a specific niche, like nutrition, or you could offer a certain kind of written content – whatever it takes to provide internet users with a fresh angle/niche. This helps you stand out from the crowd of competitors out there.
Next, get your membership site created with a shopping cart feature to handle the payments for the memberships. The membership management software programs should come with all you need to accomplish your business. All you would then need is the content to give to your members.
The most important step will be to market your membership site to get people to find you. Make sure you research and learn some SEO and SEM techniques.
Membership sites can offer you a means of earning a residual type income. If people are satisfied with what you give them, they will have no problems handing you their money to keep renewing their access to your site’s content.