Setting up your very own blog is a fantastic way of earning extra money online. You can either create a blog to promote your own product (and then send your blog traffic towards it) or you can use your blog to promote other people’s products for commission, as an affiliate!
The best thing about blogs is that Google and the other search engines love them, simply because of the way they’re structured, the amount of relevant content they contain and the fact that they’re constantly updated.
And a website that’s constantly updated with content that’s relevant to the search term in question will ALWAYS appear very highly in the organic search results…
Therefore, if you set-up a blog, using the right keywords and targeting the right market, the search engines will start sending you traffic, each and every day. And this is where it gets interesting – because this is FREE traffic – the very best kind of traffic that you can get!
All you then need to do is to steer this traffic towards your product offer, your own website, your squeeze page or even your affiliate offer, and what you have then is 100% PURE PROFIT!
What exactly should you blog about?
If you already have a website and you’re currently selling a product, then it makes sense to produce your blog along these lines, but if not, then the best advice anyone can give is to blog about something that you’re PASSIONATE about, and have KNOWLEDGE of.
The simple truth is that if you’re not passionate about your blog topic, you won’t continue posting or writing articles, and if this happens, then there’s no reason for people to visit your blog.
NO visitors mean NO potential customers, and NO customers means NO MONEY!
Ultimately, if you’re not really interested in the subject of your blog, then there’s little point starting one.
So the best way for someone to decide what to base their blog on is to ask themselves the following question: “Would I do this for free?” If the answer is yes, then you’ve found your blog topic.
The second most important factor when choosing your blog topic is knowledge. If you have first-hand experience in the niche that you’re selecting, you’ll automatically be able to blog from a position of authority.
Furthermore, if you truly are an expert in the field, you will most likely be able to offer your readers the kind of unique content that they would not be able to get anywhere else. And once people start to realize this, you’ll find that the number of visitors to your blog will soar.
Finding a niche that’s right for YOU – and is as specific and targeted as possible – is the very first step you should take when choosing a blog topic.
Another point to mention is that when selecting a blog topic, you need to conduct the usual market research, just as you would do for a static website. After all, you don’t really want to pour all of your effort and time into a topic without a hungry market, and with no real potential for profit. This is why the “make money online” market is a good topic to blog about, because it’s one of the most profitable markets around right now.
So when you come round to selecting a subject for your blog, make sure you have a look around online for related blogs, look for niche areas within that subject that aren’t being catered for, and conduct keyword research using Google’s Keyword Tool and WordTracker.
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